Friend Of A Friend Consulting
The Canyons Resort
Above Park City, Utah
August 3, 2010
I recently went out to Utah to help shoot some viral videos for a new campaign for The Canyons Resort. They are undergoing some major updates – new trails, a brand new chair lift with heated seats and a great new ad campaign with an alluring contest.
I Cialis worked with a Creative Agency and together we came up with a pretty inspiring tagline/concept asking customers: How do you Mountain? It’s based on a concept that defines the way a person mountains thus making ‘to mountain’ a verb.
Check it all out on their website (with copy written by moi) at www.howdoyoumountain.com.